亚马逊已经悄悄地将产品详情页后台关键词的最大可索引字符数改为250个。 据悉，此前卖家一般可添加5000个字符。而根据亚马逊发送给卖家的邮件显示，将产品详情页后台关键词的最大可索引字符数改为250个，放置顺序并不重要，可以是随机的。 以下是亚马逊support部门向客户发送的邮件原文：Dear Seller,
Thank you for writing back to us and letting us know that the issue has been fixed when the keywords are shortened to no more than 250 characters.Please be informed that I he contacted our concerned team and received a response stating that as the Search team is constantly working to improve the relevance of search results for our customers. This help our sellers too, since we can remove non-relevant products and let sellers compete with smaller result sets of only relevant items.
Our concerned team is running a project on this to help optimize our approach, and he not yet finalized any communication, but that is still in progress.As of now this is working as designed, the system ignores any generic keywords over 250 bytes for all the categories including health and personal and beauty. In addition, we were also informed that our system do not do partial matching of Generic Keywords fields and it is unlikely that anyone will search for paragraphs of keywords in their entirety.
AS per the help seller can put 1000 characters but our system can index only 250 characters at maximum.Please know that we currently do not he an option of indexing the keywords to more than 250 characters. I apologize if this policy doesn’t meet your business needs.
I do understand that this may help you for better buyer experience. However, at this time, this feature is not ailable for our sellers.As to make sure that you are heard, I he passed your message to the Business team as a feedback, so they are aware of your interest.
As we continue to improve both our platform and our service, input from Sellers like you is valuable. I truly appreciate your suggestion as this is a great input for Amazon to work upon and this can actually be of great help to Sellers as well as Buyers.If there are changes pertaining to this, Sellers will be notified via Seller Central. We encourage you to keep checking, as functionality is often refined over time.
We strive to make your selling experience on Amazon as eventful as possible and therefore we are willing to extend any help that you may need at any time.I personally wish I was able to do a lot more in this regard however, as the Policies are determined by our Business team we at Seller Support would not be able to influence those decisions.
